Shocking Ad! It’s What You Don’t See

THings aren’t always as they appear. Meet Evan. He’s a bored high school kid who starts defacing school property, doodling on a table in the library one day. Someone writes back. Messages are swapped, mystery and romance bloom. Evan wanders the halls, eyeing his classmates, wondering who his mystery penpal is! It’s captivating, maybe too captivating. Perhaps too captivating.” Only while you and Evan are busy being captivated—especially as Evan meets his mystery penpal—one of Evan’s classmates is busy in the background planning something horrible….The ad comes courtesy of Sandy Hook Promise, which is run by family of the victims of the school shooting in Newtown, Connecticut 4-years ago.  “When you don’t know what to look for, or can’t recognize what you are seeing, it can be easy to miss warning signs or dismiss them as unimportant. That can lead to tragic consequences,” says Nicole Hockley, whose 6-year-old son, Dylan, died in the massacre. The organization, which says 80% of shooters tell someone what they’re planning,

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