Barbie is going to make its streaming debut on Max.
Warner Bros. Discovery CEO David Zaslav made the announcement yesterday saying the flick will be available to stream on the platform later this year.
He explained, “Barbie is really important for us. When it goes on Max, it will have a good impact in the Fall.”
He also said the reason the film won’t be available sooner is the company really believes in the motion picture “window” and that Barbie will follow the steps “that have worked forever [in the business].”
How do you decide which movies to see in the theater and which ones to wait on and catch at home?