By now you might have heard that Coca-Cola has done away with Tab – turns out that was just the beginning.
The beverage titan plans to discontinue more than 200 drink brands – about half its portfolio. Some of the brands on the chopping block include Odwalla, Zico coconut water, and Coca-Cola Life.
Coke CEO James Quincey said trimming its product list will allow it to focus on more profitable brands, like Coke Zero and the booming seltzer market.
What are some of your favorite drink brands that you can’t find anymore? Will Tab ever make a comeback?