Bourbon brand Jim Beam is selling a really weird gift for the holidays.
The company has introduced hug-simulating pajamas.
The new jammies feature a removable panel that fits around the neck and shoulders. When activated, it applies pressure to those areas in a way that’s meant to mimic a real-life hug.
The unisex red flannel “Kentucky Hug” PJ set is named after “that warm feeling you get after your first sip of bourbon.”
The company explained, “We wanted to put our own literal twist on that term by creating pajamas that simulate hugs.”
The limited edition PJs are $25 at jimbeamkentuckyhug.com.
Do you wear pajamas? What kind?