Pillsbury’s new limited-edition holiday sweater is here. To celebrate an iconic holiday menu staple, the sweater features a scannable Pillsbury crescent roll on the left-hand sleeve. Simply hold your smart phone to the NFC chip sewn into the crescent roll on the sweater to unlock fan-favorite seasonal recipes, holiday playlists, tips for baking and inspiration to bring even more magic to the holidays! Just press the belly of the Doughboy on the sweater to hear the classic dough boy giggle too. The limited-edition Pillsbury holiday sweater is available at Shop.Pillsbury.com for $75 while supplies last. Do you have an ugly Christmas sweater? What’s it look like? What would you like your Christmas sweater to be able to do?